A new coalition to promote paddling across the province was launched this month following the efforts of Castlegar paddling enthusiasts.
Andrea Ryman is a paddle board instructor and co-owner of local rafting and kayaking company Endless Adventure. She is also Marketing Director for Destination Castlegar.
“I love to paddle anywhere, from lakes and rivers to oceans, and when I travel, I always have my paddle board with me,” says Lehmann.
“Having been in the tourism industry for the past 15 years, I have noticed that fishing and biking are leading the way in adventure tourism in BC. With the abundance of waterways running through the province, creating Paddle BC seemed like the perfect way to highlight a British Columbia adventure next step.”
Paddle BC is a not-for-profit cooperative marketing program between paddle associations and interdepartmental organizations.
Ryman said the group has two main goals.
It starts with promoting British Columbia as a world-class boating destination, offering some of the most diverse and interesting waterways on the planet.
The second is to endorse the safety of the sport by guiding paddlers towards the people, businesses and institutions that will ensure the paddling experience is memorable and safe, with the help of local experts.
Paddle BC has an engaging website full of trip ideas, recommended waterways and information on specific boating activities such as rafting, kayaking, paddle boarding, canoeing and kayak fishing.
The Kootenay Rockies section of the site includes highlights of the Castlegar, Golden and Ferney regions.
The initiative is supported by Tourism British Columbia, BC River Outfitters Association, Kamloops Tourism, Cariboo Chilcotin Coast, Fernie Tourism, BC Fisheries, Squamish Tourism, BC Aboriginal Tourism and Golden Tourism support.
For more information on Paddle BC, visit paddlebc.ca, Contact Ryman at [email protected] or 250-608-1579.
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