April 13, 2023 at 8:57 am
LaSalle’s new waterfront development finally has a name, “LaSalle Landing.”
“A lot of people suggested keeping it simple and keeping the word ‘LaSalle’ in the name,” said Mayor Crystal Meloche.
Lawmakers chose the moniker from three possible shortlists on Tuesday night. It’s a stripped-down version of “LaSalle Waterfront Landing,” the name proposed in a report to the town council. The report also recommends “LaSalle Waterfront” and “LaSalle Waterfront Commons.”
“I love the two ‘L’s.’ I think we can do a lot with it, and I think it says something about what that field is,” Meloche said. “When you sail, you land on the water’s edge, and that’s La Salle. “
The public should see the logo on promotional materials soon.
“It could be in a few months. Now that we’ve settled on a name, we’ll get into the marketing side of the project,” Meloche said. “We didn’t do it ahead of time, just because it was expensive to do marketing for three different names.”
Meloche didn’t single out any of the suggestions being wrong, but said councilors didn’t want a name that was four or five words long. The previous council rejected the “Petite Cote Waterfront” last summer.
The $50 million project has been in the works for four years. When complete, the 60-acre property will feature an events center, an outdoor festival plaza, water features, trails and winter skating trails.
The Gil Maure Festival event lawn is already under construction. Eventually, it will host a Strawberry Festival, though Meloche says that may take a few years.
The town also plans to expand available parking spaces.